Deep dive into the terms and concepts mentioned in Chapter 6

Chitragupt is a Hindu mythological character who serves as the registrar of the dead assigned with the task of maintaining the records of the actions of human beings. When souls arrive at Yamaloka, Chitragupta reads out their deeds, allowing the god of death, Yama, to decide whether they go heaven or hell. But as it is with most of mythology, there are hidden truths embedded in creative imagery.  Chit is consciouness and gupt is secret. Whatever act we do they remain registered in Chit and propel our actions in future, when the past is dead, unconsciously. In Rigveda Chit is therefore called the biggest power that rules this world and Chitgupta the most powerful.  (http://www.onlineved.com/rig-ved/?language=2&mandal=8&sukt=21&mantra=18)

Deep-tech refers to technology that is based on substantial scientific or engineering advancements and often involves complex algorithms, advanced materials, or breakthroughs in areas like artificial intelligence, biotechnology, or quantum computing. The rise of AI technologies has accelerated developments in various fields, allowing for data-driven insights and automation. Collaboration across diverse fields such as engineering, biology, and information technology fosters innovation and the development of new solutions. Increasing global challenges, such as climate change and healthcare needs, drive the necessity for innovative solutions that deep-tech can provide. As a result, deep-tech is becoming increasingly vital for addressing complex challenges and creating disruptive innovations across sectors, including healthcare, energy, agriculture, and transportation.

Diwali, also known as the Festival of Lights Diwali is a vibrant celebration that brings together communities and families in joyous festivities. (https://www.youtube.com/watch?v=BCPH5Ef7_z8). It, is one of the most significant festivals celebrated in India and by Hindu communities worldwide. It usually lasts five days and occurs in October or November, depending on the lunar calendar. It is associated with various legends, including the return of Lord Rama to Ayodhya after defeating the demon king Ravana and the worship of Goddess Lakshmi, the deity of wealth and prosperity. Tradituions of buying gold (Dhanteras), married women visiting their brothers (Bhai Dooj), and celebrating livestock (Govardhan Puja) are clutered around Diwali.

Dusshera is a major Hindu festival that symbolizes the victory of good over evil. It usually falls in September or October, on the tenth day of the Hindu month of Ashvin month of Hindu lunar calandar. Dusshera is celebrated differently across India. In the northern states, it is mainly associated with the Ramayana and involves processions and plays commemorating Lord Rama’s victory over the demon king Ravana. (https://www.youtube.com/watch?v=3lzwn2JnLeY) In the eastern states, it is closely linked to the worship of Goddess Durga, marking the end of Durga Puja marking the triumph of Goddess Durga over the buffalo demon Mahishasura, celebrating the power of divine feminine energy. (https://www.youtube.com/watch?v=A6ZMwsD1fQU).

Gain side of the ledger metaphor refers to the positive aspects or benefits of a situation, decision, or business activity. In a financial context, it relates to the idea of accounting, where gains or revenues are recorded on one side of a ledger, typically the right side, while losses or expenses are recorded on the other side. In decision-making processes, stakeholders may evaluate the potential benefits (the gain side) before committing resources or taking action, focusing on aspects like revenue generation, productivity improvements, or competitive advantage. The metaphor is widely applied to individual or team motivation, encouraging a focus on what can be gained rather than what may be lost, fostering a more optimistic approach to challenges.

Persona reflects the goals, behaviors, needs, and motivations of a person. In buisness, knowledge about of personas help teams understand their target audience better, guiding the design and development process to create products or services that resonate with users. They enable a human-centered approach, ensuring that decisions are aligned with user preferences. It is a widely used tool in various fields, including marketing, user experience (UX) design, and product development. A typical persona includes challenges or frustrations the persona faces that the product or service can address and  Insights into how the persona interacts with products or services, including preferences and habits. Realistic statements and scenarios that reflect the persona’s mindset and experiences for marketing.

Thanksgiving Day is a national holiday on the fourth Thursday in November celebrated primarily in the United States and is rooted in the history. (https://www.youtube.com/watch?v=GWA1a7DgVjQ). It is, marked by a focus on expressing gratitude, gathering with family and friends, and enjoying a festive meal, which typically features a roast turkey. Major cities, like New York City, host large parades featuring floats, performances, and marching bands. Watching NFL games on Thanksgiving Day has become a tradition for many.